# Mostafa Taher

> I scale, build, and troubleshoot sales for brands.

Senior Media Buyer based in Cairo, Egypt.

## Services
- Media Buying & Scaling: Running and scaling ad accounts across Meta, TikTok, and Google.
- Tracking & Data: Server-side tracking and CAPI setup so your numbers are accurate.
- Conversion Rate Optimization: Finding and fixing what's stopping traffic from converting.
- Growth Strategy: Full-funnel planning to take a brand from where it is to where it wants to be.
- Creative Strategy: Hook and angle direction for ads that actually get watched.

## Ideal client
Brands spending 1M+ EGP/month on lead or message ads who want to scale, or store owners aiming to grow monthly revenue toward 5M EGP.

## How the work happens
1. Plan before testing: Risk tolerance for week one gets defined on day one — so early testing never turns into panic.
2. Study the market, not just the account: What's winning for competitors — creatives, offers, formats — gets researched before writing a single ad.
3. Test creatives first: Winners get identified early, then distributed across different audiences with different offers and angles — never the same ad to the same persona twice.
4. Differentiate the message: Same product, different angles per audience segment — the offer, the sizing, the urgency — so campaigns don't compete with each other.
5. Time it right: Campaigns launch at the start of a season, not mid-way — leaving room to test and scale before the window closes.

## Results
- An electronics brand (Jul 6 – Aug 6, 2026): +40% gross sales — Grew gross sales 40% through Google Ads and Meta Ads optimization — without increasing budget.
- A Kuwait-based bedding brand (Feb 1–28, 2026): +120% sales — A digital-native ecommerce brand that grew total sales 120% in a month through Meta Ads media buying and conversion rate optimization alone — with ROAS increasing alongside it, no other channels involved.

## Clients
Arafat, Dongfeng, Mobilaty, ALMA, switchPlus

## Free tool
Growth Gap Calculator — https://mostafataher.com/calculator — enter current revenue, ad spend, and a target to see the ROAS or spend needed to close the gap.

## Contact
- WhatsApp: 01115232121
- Email: moustafatmf@live.com

## Blog
- [What Is a Good ROAS? Why It's a Vanity Metric If You Ignore This](https://mostafataher.com/blog/roas-vs-profit): There's no universal good ROAS — a 4x ROAS on a low-margin product can lose money, and a 2x ROAS on a high-margin one can print it. Here's the break-even ROAS formula brands skip before they scale spend.
- [Why iOS 14.5+ Broke Meta Attribution — and What CAPI Actually Fixes](https://mostafataher.com/blog/ios-14-5-meta-capi): App Tracking Transparency didn't just cost pixel data — it broke the attribution windows advertisers had built campaigns around. Here's what changed, and how the Meta Conversions API (CAPI) actually fixes iOS 14.5+ attribution.
- [The 5-Step Media Buying Process I Use to Scale Every Ad Account](https://mostafataher.com/blog/five-step-scaling-process): How to scale a Meta or Google ad account without losing ROAS: before a single ad goes live, five things get decided in order — risk tolerance, competitor research, creative testing, message differentiation, and timing.