About Mostafa Taher
Cairo, Egypt
E-commerce Media Buyer & Senior Performance Marketer
Mostafa Taher is an E-commerce Media Buyer and Senior Performance Marketer based in Cairo, Egypt, specializing in Meta Ads, Google Ads, conversion tracking, CRO, and profitable e-commerce growth.
My focus is helping e-commerce businesses improve customer acquisition through paid advertising, accurate tracking, creative testing, conversion optimization, and decisions made against real numbers rather than assumptions.
Core areas
- E-commerce Media Buying
- Meta Ads
- Google Ads
- Performance Marketing
- Conversion Tracking
- Meta Conversions API
- Creative Testing
- Conversion Rate Optimization
- E-commerce Growth
- Paid Media Scaling
- Performance Analysis
My philosophy
A successful ad account isn't built around one campaign, one audience, or one creative. It's built around a system that keeps answering four questions: What works? Why does it work? Can we reproduce it? Can we scale it profitably?
How the work happens
- 1
Plan before testing
Risk tolerance for week one gets defined on day one — so early testing never turns into panic.
- 2
Study the market, not just the account
What's winning for competitors — creatives, offers, formats — gets researched before writing a single ad.
- 3
Test creatives first
Winners get identified early, then distributed across different audiences with different offers and angles — never the same ad to the same persona twice.
- 4
Differentiate the message
Same product, different angles per audience segment — the offer, the sizing, the urgency — so campaigns don't compete with each other.
- 5
Time it right
Campaigns launch at the start of a season, not mid-way — leaving room to test and scale before the window closes.
Verified results
Every figure published on this site is read off the store's own analytics dashboard, with the screenshot included on the case study page.
MoreShopping · Jul 6 – Aug 6, 2026
+40% gross sales
Egyptian electronics e-commerce. Grew gross sales 40% to EGP 3.65M in a single month across Google Ads and Meta Ads, on 860 orders and 55% more traffic.
Read the case studyAlma Home · Feb 1–28, 2026
+120% total sales
Kuwait-based bamboo bedding e-commerce. Grew total sales 120% to KWD 32.3K in a month through Meta Ads media buying and conversion rate optimization alone — with return on ad spend improving at the same time, not falling.
Read the case study
What I work on
- E-commerce Media Buying
Running and scaling paid acquisition for online stores across Meta, Google, and TikTok.
- Meta Ads for E-commerce
Campaign structure, creative testing, and scaling built around the full customer journey.
- Conversion Tracking & Meta CAPI
Server-side tracking and Conversions API setup so your e-commerce numbers are accurate.
- Creative Testing
Hook and angle direction for e-commerce ads that actually get watched.
- Conversion Rate Optimization
Finding and fixing what stops e-commerce traffic from converting.
- E-commerce Growth & Scaling
Full-funnel planning to take a store from where it is to where it wants to be.
Elsewhere
The same name, role, and description are used across each of these profiles.