E-commerce Media Buyer in Egypt
Mostafa Taher — E-commerce Media Buyer & Performance Marketer
I'm Mostafa Taher, an E-commerce Media Buyer and Senior Performance Marketer based in Cairo, Egypt. I specialize in paid acquisition and performance growth for e-commerce brands — Meta Ads, Google Ads, conversion tracking, CRO, creative testing, and profitable scaling.
The approach goes past launching advertisements. E-commerce performance depends on the relationship between the product, the offer, the creative, the audience, the landing page, the tracking system, and the customer journey — so the work combines media buying with the rest of that system rather than treating the ad account as the whole job.
What I do
Meta Ads for e-commerce
Campaigns built around the complete customer journey — prospecting, retargeting, creative testing, product testing, budget allocation, and scaling.
Google Ads
Used to capture the purchase intent that already exists, complementing paid social where search demand is there to be taken. Both channels get read as one acquisition system rather than two separate budgets.
Conversion tracking
Pixel implementation, server-side tracking, Conversions API, event configuration, and data validation — so the platform optimizes against what actually happened in the store.
Creative testing
Hooks, angles, offers, benefits, pain points, formats, and calls to action — tested to find the combinations that move business results, not just engagement.
Conversion rate optimization
More traffic does not automatically mean more revenue. The conversion journey gets analyzed across landing pages, product pages, offers, checkout, trust elements, and messaging.
E-commerce scaling
Scaling is not simply increasing the budget. It needs a repeatable acquisition system, reliable tracking, enough creative volume, and product economics that survive a higher acquisition cost.
E-commerce media buying case studies
Figures below are read directly from the store's own analytics dashboard for the stated period. The screenshot is on each case study page.
MoreShopping · Jul 6 – Aug 6, 2026 · Google Ads + Meta Ads
+40% gross sales
Egyptian electronics e-commerce. Grew gross sales 40% to EGP 3.65M in a single month across Google Ads and Meta Ads, on 860 orders and 55% more traffic.
Read the case study
Alma Home · Feb 1–28, 2026 · Meta Ads
+120% total sales
Kuwait-based bamboo bedding e-commerce. Grew total sales 120% to KWD 32.3K in a month through Meta Ads media buying and conversion rate optimization alone — with return on ad spend improving at the same time, not falling.
Read the case studyWho I work with
E-commerce store owners aiming to grow monthly revenue toward 5M EGP, and brands spending 1M+ EGP/month on paid acquisition who want to scale profitably.
- Shopify stores
- Digital-native DTC e-commerce brands
- Electronics brands
- Home and bedding brands
Categories listed here are the ones evidenced by the work published on this site.
How I approach e-commerce growth
- Traffic
- Creative
- Landing page
- Conversion
- Customer value
- Profitability
E-commerce growth is a system, and a problem anywhere in it shows up as an advertising problem. That's why the work spans media buying, tracking, creative testing, CRO, and business-level performance analysis rather than campaign management alone.
How I work
- Data over assumptions
- Decisions get measured against the store's own numbers, which is why tracking accuracy gets fixed before anything is scaled.
- Testing over guesswork
- Creative and offers earn their budget in a test before spend scales behind them.
- Profitability over vanity metrics
- A single ROAS figure hides more than it shows. Contribution, acquisition cost, and product-level performance say more about whether growth is worth having.
- Systems over short-term spikes
- A month that worked is only useful if it can be explained and repeated. That's the difference between a good result and a scalable account.
Frequently asked questions
What does an e-commerce media buyer do?
An e-commerce media buyer manages the paid advertising that acquires customers and generates revenue for an online store — campaign strategy, audience targeting, creative testing, budget allocation, optimization, tracking, and performance analysis. The job is not launching ads; it's deciding where the next pound of budget produces the most profitable order.
What platforms do you work with?
Meta Ads and Google Ads primarily, and TikTok Ads where the audience and product fit it. Which platforms get used depends on the business, the customer journey, and where the acquisition opportunity actually is — not on running everything by default.
Do you work with e-commerce brands in Egypt?
Yes. I'm based in Cairo, and one of the two case studies published on this site is an Egyptian electronics e-commerce brand reporting in EGP.
Do you work with GCC e-commerce brands?
Yes, where the business model, product economics, and acquisition opportunity are a fit. The second published case study is a Kuwait-based bedding brand reporting in KWD.
Do you handle tracking and Meta Conversions API?
Yes. Tracking and data quality are part of the core work rather than an add-on, because every optimization decision downstream is only as good as the conversion data it is measured against.
How do you measure e-commerce advertising performance?
Beyond a single ROAS number. Depending on the business that means revenue, acquisition cost, conversion rate, contribution and profitability, product-level performance, customer quality, and how reliable the tracking data behind all of it actually is.
Is there a minimum ad budget to work together?
No minimum. Get in touch and we'll work out whether it's a fit.
Go deeper on a specific area
- Meta Ads for E-commerce
Campaign structure, creative testing, and scaling built around the full customer journey.
- Conversion Tracking & Meta CAPI
Server-side tracking and Conversions API setup so your e-commerce numbers are accurate.
- Creative Testing
Hook and angle direction for e-commerce ads that actually get watched.
- Conversion Rate Optimization
Finding and fixing what stops e-commerce traffic from converting.
- E-commerce Growth & Scaling
Full-funnel planning to take a store from where it is to where it wants to be.
Prefer to talk directly? Get in touch.